商務英文寫作技巧 Business English Writing Skills

Why and What: 

Is it “Ms. Lady,” or “Dear Madam,”; Is it “ I would appreciate it if …” or “I would appreciate
if...” ; Is it “ We cannot do anything about your problem”; or “Unfortunately we are unable to help
you on this occasion.”; is it “ I should be glad if you would, or “ Please”; Is it “The program gains
efficiency by eliminating the superfluous instructions” or “The program gains efficiency when you
eliminate the superfluous instructions?” 
 
Every day, you may not be confident enough in writing perfect English documents and
sometimes make big or small mistakes. For examples: what you write may not be well
“mind-mapped” in that your “readers” can not accurately understand what you want to tell
them; what you write contains abundant words and phrases which make your documents
“clumsy” with unwanted “fat”; what you write is not in a professional or proper style with a clear
tone in that you have warned your” readers” that you are not professionally tuned.
 
Your English is already good enough, but you want to be in your element with skills to write
professional, effective, and impressive business English. Reaching such a level, you will be able to
communicate more effectively and your image reflected to your boss, colleagues and clients or
even to the public will be significantly improved. This is where this course will exactly take you to.
 
Course objectives:

After the program, participants will 
ü  Identify the weakest links in their business English Writing;
ü  Apply 5 steps to successful writing;
ü  Use the 4 point plan and 10-step methods to write highly effective English  
documents;
ü  Find out writing professional Business English is no longer a too hard skill;
ü  Save time and dramatically increase their working efficiency and the chance of being promoted.
Course Contents:

Session 1.Critical thinking about Business English Writing:
1.1. When you need to use pen or when you need to use mouth?-the advantage and
disadvantage in using written communication to convey your ideas and information;
1.2. What are the benchmarks for good business English writing, and how it will benefit you?
1.3. What are the critical challenges for Chinese to write culturally-wise business English?
 Brainstorm
 
Session 2.5 Steps to successful writing:
Step 1. Preparation;
2.1. Establish your Purpose;
2.1.1. What do you want your readers to know, to believe or to do when they have read your
 documents?
2.1.2. The effective ways to establish your purpose;
2.2. Identify your audience or readers- Analyze your readers;
2.2.1 Determining your readers’ needs;
2.2.2 Do you write to an individual reader or a diverse audience?
2.2.3. How difficult will it be for your reader to understand your documents?
2.2.4. Will the reader just file away your document or will he post your documents on the wall
such as a public notice after he reads it? 
 
Step 2. Research:
2.5. Brainstorm to determine what you already know;
2.6. Conduct research;
2.7. Selecting facts and sourcing what you need;
2.8. Avoid plagiarism.
 
Step 3. Structuring:
2.9. Methods of development;  
2.9.1. Inductive and Deductive Methods;
2.9.2. Chronological method;
2.9.3. Comparisons method;
2.9.4. Definition method;
2.10. Using mind-map to structure your ideas, facts and information.
Case Studies and Exercises 
 
Step 4.Writing-Dos and Don’ts for good Business Writing:
2.11. Remember your ABC;
2.12. Be courteous and considerate;
2.13. Use appropriate tone;
2.14. Writing naturally and sincerely;
2.15. Apply KISS principle;
2.16. Don't use “ancient” terminology;
2.17. Don't miss essential details;
2.18. Don't to be inconsistent;
2.19. Don't use passive voices but active voices; 
2.20. Compose CLEAR communications.
 Case Studies and Exercises 
 
Step 5.Editing/ revision:
2.21. Unity and coherence;
2.22. Clarity;
2.23. Ethics;
2.24. Grammar;
2.25. Mechanics and Punctuation.
Case Studies and Exercises
 
Section 3. Email and business letter writing skills:
3.1. How to start or end a business letter or Email ?
3.2. How to write a business letter ?
3.3. The weakest links in your Email;
3.4. How can you make your Email work for you?
3.5. Netiquette.
 Case Studies and Exercises 

國內(nèi)領先跨文化培訓、咨詢專家、先驅、跨文化實踐研究學者、墨爾本商學院跨文化特邀講師、英國城市行業(yè)協(xié)會（City and Guilds）授證國際專業(yè)講師、國家注冊企業(yè)管理培訓師、精通英文、雙語授課。 陳老師是全球第二大業(yè)務流程外包商Wipro BPO 長期簽約軟技能獨家培訓師,目前為其中國員工定期講授“壓力管理”、“態(tài)度管理”、“工作場所開心管理/Fish Philosophy” 等課程。曾為《中國日報》英文版和《上海人才市場報》專欄特約撰稿人?，F(xiàn)任多家世界500強企業(yè)和大型跨國公司企業(yè)培訓及跨文化管理咨詢顧問。陳老師精通英文，能用英漢雙語流利授課。 教育背景：陳老師畢業(yè)于西安交通大學，對個體心理學、社會心理學、行為科學、跨文化管理、哲學、商務管理等學科有廣泛深入的研究和實戰(zhàn)應用。 資源合作伙伴：陳老師長年和來自美國、奧地利、澳大利亞、瑞典等國家的跨文化專家學者及軟技能培訓咨詢專家開展工作交流。擁有國際前沿跨文化研究成果及深厚的跨文化知識和豐富的實踐經(jīng)驗，擁有跨文化管理領域國際領先的軟技能知識和培訓技巧。 社會經(jīng)歷：陳老師擁有 20多年企業(yè)管理和對外交流工作經(jīng)驗。曾在省政府部門從事合資項目的建設與協(xié)調(diào)工作；曾在國家大型一級企業(yè)從事外事及中外管理溝通協(xié)調(diào)工作；曾任倫敦工商會高級管理人員，從事業(yè)務與市場開發(fā)及客戶服務和項目管理工作；曾任澳中文化交流中心高級管理人員；加中文化交流中心高級管理人員等職。陳老師現(xiàn)正致力于為世界500強企業(yè)和大型跨國公司提供培訓和咨詢服務，為世界企業(yè)了解中國，中國企業(yè)走向世界而奮斗！ 智慧優(yōu)勢：陳老師對中國古代、現(xiàn)代文化及哲學，特別是《易經(jīng)》有著廣泛深入的研究；對西方哲學和西方思想史有全面透徹的研究；系統(tǒng)深刻地掌握了國際前沿跨文化理論和實踐技能。陳老師具有廣泛的心理學專業(yè)知識及應對情緒壓力方面縱深的跨文化管理學、心理學、生理學等相關的文化底蘊和實踐經(jīng)驗。 課程及授課特點：正如客戶所反饋，陳老師的課程堪稱是“中西合璧”的典范，課程融合深刻的理論分析、鮮活的實戰(zhàn)案例、妙趣橫生的思想論辯、大量生動的互動為一體，提供即學即用的實用技巧和工具。陳老師長年為世界 500強企業(yè)和大型跨國公司提供培訓咨詢服務，在實踐中不斷研究和錘煉，積累了卓越的演講經(jīng)驗和培訓技能，授課風格穩(wěn)健大氣、熱情洋溢。