戰(zhàn)略管理實(shí)踐

1.戰(zhàn)略管理基礎(chǔ)
什么是戰(zhàn)略
戰(zhàn)略舉例簡析
戰(zhàn)略管理的發(fā)展歷程和趨勢

2.戰(zhàn)略分析方法
企業(yè)愿景，使命，價(jià)值觀的定義
企業(yè)戰(zhàn)略目標(biāo)設(shè)定
宏觀環(huán)境分析——PEST
行業(yè)和競爭對手分析——5力模型
SWOT矩陣
波士頓矩陣
多元化和專業(yè)化戰(zhàn)略
公司外包戰(zhàn)略和戰(zhàn)略聯(lián)盟

3.戰(zhàn)略落實(shí)三部曲
戰(zhàn)略描述
戰(zhàn)略衡量
戰(zhàn)略執(zhí)行

4.戰(zhàn)略描述：戰(zhàn)略地圖的實(shí)踐
企業(yè)運(yùn)營的終極目標(biāo)
企業(yè)價(jià)值創(chuàng)造的模型
財(cái)務(wù)層面
客戶價(jià)值層面
內(nèi)部流程層面
學(xué)習(xí)與成長層面
企業(yè)的無形資產(chǎn)

5.戰(zhàn)略衡量 ：平衡計(jì)分卡的實(shí)施
平衡計(jì)分卡
戰(zhàn)略控制的KPI和評估方式
各類KPI模板介紹
實(shí)施中的常見問題

6.戰(zhàn)略執(zhí)行：打造戰(zhàn)略中心型組織
戰(zhàn)略中心型組織的五項(xiàng)原則
規(guī)劃戰(zhàn)役
確定股東價(jià)值差距
調(diào)整客戶價(jià)值主張
確定價(jià)值提升時(shí)間表
確定戰(zhàn)略主題

1. Fundamentals of strategic planning
What is strategic planning
Strategy samples
Development and trend of strategy planning

2. Methods for strategy analysis
Definition of corporate vision, mission and value
Settlemetn of corporate strategy objectives
Macro environment analysis - PEST
Industry and competitive analysis - 5 force
SWOT matrix
Boston matrix
Diversification vs. specialization
Outsource vs. alliance

3. Three stages in strategy implementation
Strategy description
Strategy measurement
Strategy execution

4. Strategy description-practices of Strategy Map
Ultimate goals of the enterprise running
Model of the enterprise’s value creating
Financial aspect
Customers’ value aspect
Internal process aspect
Learning and developing aspect
Intangible assets

5. Strategy measurement - Balanced Score Card implementation
Balanced Score Card
KPI and evaluation of strategy controlling
KPI templates introducing
FAQ in practices

6. Strategy implementation- building the strategy - oriented organization
5 rules of the strategy focused organization
Planning campaign
Clarifying the gaps of the shareholders’ values
Modifying the customers’ value proposition
Determining the schedule of the value upgrading
Determining the strategy subject