戰(zhàn)略思維全方位

1.戰(zhàn)略管理的概念和發(fā)展
概念和重要性
發(fā)展歷程和趨勢

2.外部環(huán)境分析
宏觀環(huán)境分析——PEST
行業(yè)和競爭對手分析——5 Force
客戶需求分析

3.內(nèi)部環(huán)境審計
企業(yè)內(nèi)部業(yè)務構成、盈利狀況等資源和能力分析
從價值鏈到企業(yè)核心能力的界定
企業(yè)內(nèi)外環(huán)境分析信息系統(tǒng)建立

4.戰(zhàn)略目標設定
企業(yè)愿景，使命，價值觀的定義
企業(yè)戰(zhàn)略目標設定

5.公司基本戰(zhàn)略選擇
SWOT矩陣
波士頓矩陣
行業(yè)、產(chǎn)品生命周期法
多元化和專業(yè)化戰(zhàn)略

6.公司競爭戰(zhàn)略選擇
成本領先戰(zhàn)略
差異化戰(zhàn)略
重點集中戰(zhàn)略
競爭地位性戰(zhàn)略

7. 公司合作戰(zhàn)略選擇
公司外包戰(zhàn)略和戰(zhàn)略聯(lián)盟
收購與兼并戰(zhàn)略
一體化和國際化戰(zhàn)略

8.公司職能戰(zhàn)略匹配
職能戰(zhàn)略的基本內(nèi)涵
營銷戰(zhàn)略
財務戰(zhàn)略
生產(chǎn)戰(zhàn)略
研發(fā)戰(zhàn)略
人力資源戰(zhàn)略

9.戰(zhàn)略的實施和控制
機會和資源的結合
戰(zhàn)略控制的KPI和評估方式
戰(zhàn)略執(zhí)行和調(diào)整

1. Strategic management concept and development
Definition and importance
Development history and trend

2. External analysis
Macro environment analysis - PEST
Industry and competitive analysis - 5 force
Customer needs analysis

3. Internal audit
Analysis of company resources and capability, like business composition and profitability
Identifying the core competence within the value chain
Establishing business intelligence system

4. Determining strategic objectives
Definition of corporate vision, mission and value
Settlement of corporate strategic objectives

5. Basic corporate strategies
SWOT matrix
Boston matrix
Industry, product life cycle strategy development
Diversification vs. specialization

6. Competitive strategy
Cost first
Differentiation
Key point focus
Competitive positioning strategy

7. Cooperation strategy
Outsource vs. alliance
M&A
Vertical integration vs. internationalization strategy

8. Functional strategy
Basic definition of functional strategy
Marketing strategy
Finance strategy
Production strategy
R&D strategy
HR strategy

9. Strategy implementation and controlling
Opportunity and resource mergeration
KPI and evaluation of strategy controlling
Implementation and adaptation