大客戶戰(zhàn)略管理

1.大客戶經(jīng)理的工作
大客戶管理定義
大客戶管理的組織模型

2.大客戶經(jīng)理——知識管理者
專家和顧問角色
獲得和保持對客戶的深入了解
草擬出SWOT分析

3.大客戶經(jīng)理——業(yè)務管理者
提供者／業(yè)務開拓者角色
針對客戶的業(yè)務方案
客戶計劃流程

4.大客戶經(jīng)理——關系管理者
“公共關系”角色
識別和涵括“關鍵”參與者
分析客戶關系的有效性，以便重新調整相關戰(zhàn)略

5.大客戶經(jīng)理——項目和團隊管理者
負責行動方案實施的協(xié)調者角色
組織實施和動員團隊
引導行動方案的發(fā)展
促進合作，避免沖突

1.The job of key account manager
Key account management definition
Organizational models of key account management

2.The key account manager - knowledge manager
The role of expert and advisor
Acquiring and maintaining an in-depth knowledge of the client
Drawing up the SWOT analysis

3.The key account manager - business manager
The role of provider / developer of business
The business plan account
The account planning process

4.The key account manager - relationships manager
The “public relations” role
Identifying and involving the “key” players
Analyzing the effectiveness of relationships in order to readjust strategy

5.The key account manager - project and team manager
The role as coordinator responsible for the action plan
Organizing implementation and mobilizing the team
Guiding development of the action plan
Developing cooperation and avoiding conflicts